There is a particular moment in delivery work when a founder pauses, looks at the evidence in front of them, and realises that the business they thought they were building is not quite the business that will carry them forward. Over the past year, our delivery work across Cumbria has taken place as part of Enterprising Cumbria’s Cumbria Accelerator programme , working with eleven growth-oriented businesses to put innovation at the heart of their business models. These were not abstract...