Why ‘Fellshore’?
Our name reflects the places that shape us. Colin lives among the fells of the Lake District, Jen by the coast in South Shields.
Together, these landscapes represent the balance of perspective and possibility we bring to our work and our roots in place-based economic development.
OUR STORY
Fellshore began with two people who share a passion for making a difference. Colin and Jen met working in economic development in 2010 and quickly discovered a shared belief that organisations with purpose can transform places and lives when strategy, communications and delivery all work together.
Where strategy meets action
Between us, we've spent decades helping local authorities, universities, business support providers and charities shape strategy, engage stakeholders and deliver programmes that make a real impact.
But we also saw how often organisations were forced to choose between strategic advice, communications support or delivery expertise, when they really needed all three, integrated and underpinned by evidence.
So we created Fellshore. A consultancy built on that complete approach, combining insight, storytelling and delivery experience, with a friendly and flexible apppoach that gets things done.
The minds behind Fellshore
Jen Robson
Jen is a communications specialist with more than 20 years' experience helping organisations turn complex insight into clear, engaging narratives and campaigns that inspire action. She's worked with local authorities, universities, charities and national programmes to influence policy, build credibility and connect with people in meaningful ways.
She has a knack for making big ideas accessible and exciting, whether shaping strategic messaging for leaders or developing creative campaigns that build trust and momentum. Jen is passionate about helping purpose-led organisations find their voice and lead change.
Outside work, Jen lives by the beach in South Shields with her husband Andy and their son Tom. She enjoys coastal walks, early morning sea swims and reading with a cuppa.
Colin Bell
Colin has more than 20 years' experience designing and delivering business support, skills, and economic development programmes across the UK. He's worked with Mayoral Combined Authorities, national growth initiatives, universities, and place-based partnerships, helping them align policy, secure investment, and deliver measurable impact.
Known for his practical mindset and creative thinking, Colin is passionate about turning ambitious ideas into reality. Whether shaping strategy, building partnerships or getting programmes off the ground, he brings clarity and momentum to complex challenges.
Away from work, Colin lives in Cumbria with his wife Sarah and their three children. He's happiest in the fells or on a trail run, usually with a notebook in his pocket capturing new ideas, or spending time with his family exploring the outdoors.
OUR PURPOSE
We help purpose‑led organisations turn strategy into measurable impact, building prosperity and improving lives.
