Case Study: Shaping Strategy in Action with RTC North

The Context

RTC North is a successful, high-performing business with ambitious growth plans. Their strategy is to support businesses across the North to innovate, compete, and grow. Fellshore began working with Sarah Richardson, Head of Marketing, not to reinvent the strategy, but to ensure that it was reflected consistently in their external communications.

The Partnership

Sarah, a published author and passionate advocate for the power of communications, immediately brought energy and focus to strengthening RTC’s strategic positioning. What began as monthly conversations and peer mentoring quickly grew into a partnership built on trust, shared values, and a belief in the impact of good communications.

Working alongside Sarah and the wider RTC team, Fellshore has become an extension of the organisation,  listening, challenging, and supporting to make strategy meaningful at every level, both internally and externally.

The Approach

Together, we:

• Drew out the core components of RTC’s strategy and developed clear, consistent language around innovate, compete, grow.

• Started building strategic content and business impact case studies aligned to the objectives of the strategy.

• Through this process, it became clear just how much impact RTC was making,  and we identified the opportunity to create RTC North’s first externally focused Annual Review.

The Result

The Annual Review gave RTC the opportunity to reinforce their strategy and demonstrate impact by combining powerful stories of delivery with evidence to show how their work was making a difference. This not only built confidence among stakeholders but also created a stronger platform for future delivery.

The process of developing the review in partnership with RTC was uplifting and inspiring,  a chance to step back and look holistically at the organisation’s impact. It demonstrated the power of aligning strategy and communications, and the value of partnership in making that alignment real.

What They Said

“Working with Fellshore has been a true partnership. They’ve helped us bring our strategy to life in a way that feels authentic and consistent,  becoming an extension of our team in the process. ”Sarah Richardson, Head of Marketing, RTC North

The Takeaway

For RTC North, Define has been about turning strategy into something that inspires, guides, and connects  across teams, communications, and stakeholders. For Fellshore, it’s been about partnership and purpose: working side by side to create clarity and impact and building a relationship that feels like an extension of the team.

Find out more about how we work with organisations to define and communicate strategy or contact us for more info.